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Thursday, February 26, 2026

Aston Martin to cut workforce by 20%, delay EV tech investment due to US tariffs, weak China demand


Aston Martin will be cutting 20%, or 600 persons from its workforce of 3,000 in a bid to reduce costs amid dropping profits due to US import tariffs and weak demand in China, BBC has reported.

The job cuts will deliver annual savings of around GBP40 million (RM210 million), though the luxury camaker did not specify when the layoffs will take place, however it said that most of the cost savings would be made this year. US tariffs have been “extremely disruptive” and demand for its products had been “extremely subdued” in China, citing an Aston Martin spokesperson.

Aston Martin to cut workforce by 20%, delay EV tech investment due to US tariffs, weak China demand

The luxury carmaker has also reduced five-year capital spending plan from GBP2 billion (RM10.5 billion) to GBP1.7 billion (RM8.9 billion) by delaying its investment in electric vehicle technology, it stated.

“Having undertaken at the start of 2025 a process to make organisational adjustments to ensure the business was appropriately resourced for its future plans, we had to take the difficult decision at the end of 2025 to implement further changes. This latest programme will ultimately see the departure of up to 20% of our valued workforce,” the carmaker stated.

According to BBC, most of the layoffs will impact its operations in the United Kingdom where the bulk of its workforce is based, affecting roles across the business including factory staff.

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